Native Content, Strategy & Social

Mental Health Taboo’s

Project details

Client

headspace

Timing

2018-19

Category

Native Content, Strategy & Social

Our 5Why partnership with headspace is one our favourites, and most important. Working with them over the 2018 calendar year, we created a vast amount of mental health related content – turning taboo topics into more comfortable content for youth consumption online.

 

We also established a premium headspace Hub category page, where you can view a bunch of the content that ran in this campaign.

 

Some of the content included:

 

Small Things You Can Do To Stay Fit & Healthy When You’re Too Busy For The Gym

5 Sleeping Hacks To Avoid Feeling Like A Zombie Every Morning

5 Things To Consider Before Getting On It At Your Next Festival

Red Flags That Means It’s Time To Take A Break From Some Friends

5 Cheeky Tips That’ll Have You Hangover Free After A Night Out

How To Talk To Your Friends When You’re Not Feeling 100%

5 Fab Weekend Things To Do That Don’t Need Booze

Headspace Hub Premium Partner Category Page

 

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