Project details
Client
AmeriCamp + Camp Thailand
Timing
2018
Category
Native Content
A Gen Z’s world is lit up by experiences, and at the forefront of that is travel.
In our partnership with sister travel brands AmeriCamp and Camp Thailand, we created three native articles on 5Why.com.au which aimed to highlight travel trips that could help a Gen Z’s career, while also being a great experience. AmeriCamp specifically run a bunch of travel packages where you have the ability to get paid, so our focus was on creating content that would promote that well.
In a special test, we also embedded sign up forms at the end of each article to encourage readers to get more information about the brand.
The three articles in total performed excessively well, building up thousands of pageviews, compiling over 150 sign ups via the embedded form, and also delivering direct sales of travel packages worth $2,500+. Those were direct sales on AmeriCamp, from readers on 5Why.
Content produced included:
> How To Cure Your Travel FOMO With Limited Dollars
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