Project details
Client
Whatslively
Timing
2020
Category
Branded Content
In this campaign, we worked with youth-focused music app, Whatslively, to help push their brand to our Gen Z audience.
The content was heavy Advertorial, where we reviewed the app and broke down all the features. With some smart marketing, and a clickable title, the article generated huge engagement on socials and on-site.
Positively, it also drove a high spike of organic searches + downloads of the Whatslively app during the campaign period – so much so that the client signed on for a continuous campaign throughout 2020 after the success of this campaign.
Content produced included:
> This Killer App Sends You Concert Alerts Based On Your Saved Music, And Yes Pls
