Why Gen Z, Gen Alpha May Be The New Political Revolution Via Actions And Music

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5Why Media

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Back in the late 80s and early 90s, we saw across the world – mainly in the US – a political uprising, one which was being firmly led by youth. Fast forward a few decades with evolution of the global political (and environmental) climate, could we be on the edge of another boil-over?

Bernie Sanders came out last week in the States and called for a new political revolution, and there’s growing Liberal and One Nation representation in Australia. What we’re seeing is that a lot of Australian young people find it hard to trust politicians who are constantly putting short term goals ahead of long term focus.

From Scott Morrison in Australia, Trump in the United States, Brexit, France, and too many others to name, the global political state is a concern for Gen Z and Gen Alpha. From all accounts, we’re starting to see the ideas of ‘left’, ‘right’ and ‘centre’ change quite a bit.

Arguably the right, and even far-right, are becoming the dominant leaders in the world (just take a look at the world leaders), often the complete opposite in political views to the left. And at the forefront of the change in discourse? The environment.

Gen Z, the rising Gen Alpha, and even Millennials, are all firm believers in the effects of climate change, and are focused on fixing the world. And it’s because, well, they sort of have to. After all, a lot of predicted changes in the environment and society are already effecting them.


We’ve already seen mass student protests against climate change across Australia, and of course we’re talking early-teen, primary-school aged protesters here. They’re starting early, and if non-relatable PMs like ScoMo are still in charge come 5-10 years from now, it could get a bit more intense.

But if there is one thing that hasn’t changed for the youth demographic over time, it’s music. Freedom’s very own unprecedented tool for of expression, music has always provided a voice.

Bands like Rage Against The Machine, Run DMC, to Australian icons Yothu Yindi and Cold Chisel, set the tone for generations past. And we’re seeing familiar Gen Z artists become the face for the new uprising.

Whether it’s Courtney Barnett’s anthem about being able to walk through the park in the dark without issue after the tragic murder of Eurydice Dixon. A.B. Original’s call out of Australia Day, or even Denzel Curry’s fierce Like A Version cover of iconic political anthem Bulls On Parade. The music is starting to pull more than just romantic heartstrings.

And look you don’t need to be reminded with the fact that Gen Z and Gen Alpha in particular care about societal, ethical and cultural issues at the forefront of their mind. Even though I guess we sort of just, err, reminded you.

But on the back of news calling out the music industry on why there is a lack of political anthems these days, it’s a much different landscape. Sponsorships on the line, record labels don’t want to get hammered – and musicians want to keep their jobs in a world of politically correct conversations.

But the music is out there and coming through, it might just not be from the big names in the industry.

The moral is – the upcoming youth generations care more than ever, they love music, and you know they wont stay silent. So we may just be on the precipice of a new political revolution.

Expect more protests in streets, more fighting of the power, more frustration expressed. The more you read and analyse, you realise the bigger the gap between far-right (often in political power) and the often-left-leaning youth they are governing.

Baker Boy has been one of the loudest voices in Australia, and his rise in popularity has come on the back of Gen Z in recent years. So expect to hear a lot more from him, his colleagues and the youngsters on the street.

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